The Mission

The Cartier Women's Initiative Awards are an international business plan competition created in 2006 by Cartier, the Women's Forum, McKinsey & Company and INSEAD business school to identify, support and encourage projects by women entrepreneurs.

The mission of the Cartier Women's Initiative Awards

The Cartier Women’s Initiative Awards aim to encourage inspirational women entrepreneurs worldwide to solve contemporary global challenges by:

• supporting and recognizing creative women who are making concrete contributions to finding solutions for the future of our planet, 

• bringing these business solutions to the largest audience possible.

 Since their inception in 2006, they have accompanied 162 promising female business-owners and recognized 58 Laureates.

The annual competition involves two rounds:

Round 1: The Jury selects 18 Finalists*, the top three projects of each region (Latin America, North America, Europe, Sub-Saharan Africa, Middle East & North Africa, Asia-Pacific), on the basis of their short business plans. They receive coaching from experienced businesspeople to move to the next round.

Round 2: The Finalists are invited to the final round of competition which includes submitting a detailed business plan and presenting their projects in front of the Jury. 

Based on the quality of the plan and the persuasiveness of the verbal presentation, one Laureate for each of the six regions is selected and receives a unique and comprehensive support package: US$ 100 000 in prize money, a place on the INSEAD Social Entrepreneurship 6-Day Executive Programme (ISEP), one-to-one personalized business mentoring, media visibility and networking opportunities.

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