Large corporations worldwide have long recognised the value of information and communication technology (ICT) in business development. In Colombia, major corporations already make extensive use of ICT, but what about small and medium-sized companies, or PyMES as they are known in Latin America? With smaller budgets, fewer employees and limited training resources, these companies are often unable to capitalise on the benefits of ICT solutions. Isabel Acevedo Lopez is seeking to change this through her company, Pymelibre.

With a university background in business administration and more than 25 years experience as a marketing advisor and manager for various companies, Isabel is no stranger to the business world. However, it wasn't until recently that she took an interest in ICT solutions. She explains, "In 2003, I began working as Marketing Manager for ParqueSoft, Latin America's largest technology cluster, which brings together more than 500 high-tech companies. When I learned that one of these firms developed open-source software, the idea of creating a business that could introduce ICT specifically to PyMES began to form."

Technically challenging

Following extensive research, Isabel identified several reasons why PyMES do not use ICT solutions: "In Colombia, internet connectivity is only around 12%, compared to 35 40% in other parts of Latin America. There is also a comparative lack of ICT skills among the working population and little awareness of the potential benefits of ICT. Finally, the high cost of owning software makes it difficult for small companies to invest in technology and encourages piracy."

Isabel and her business partner Yessica Perea Machado have developed a business model that promises to overcome some of these barriers by offering low-cost ICT solutions to smaller businesses. "Alternative, open-source software programmes have been available on the market for some time. It is possible to buy install cheaper ICT solutions, but to deploy the software effectively, you still need the right hardware and a support team to configure the equipment," explains Yessica. "Pymelibre will advise its customers on the benefits of ICT, install and configure all open-source software, and provide full training courses and ongoing customer support."

Solutions that could benefit customers include basic applications such as Accounting and Human Resources management tools, as well as specialized programmes like Client Relationship Management software, and website and e-commerce solutions.

Giving wings to a dream

Isabel and Yessica are confident that their business model will increase customer efficiency and reduce the use of pirated software, which runs at 80% in Colombia. Isabel says, "Colombia will have the opportunity to enter global markets in the coming years. To compete internationally, however, we need to be more technologically streetwise. I hope that Pymelibre can help improve the performance of businesses in Colombia and, eventually, in other Latin American countries. Our business strategy should also have a positive impact on the Colombian ICT services market: for each business that we assist, Pymelibre will need to employ around five new consultants."

"We're delighted to have been selected as finalists for the Cartier Women's Initiative Awards," says Isabel. "We're looking forward to refining our concept and making contact with other female entrepreneurs worldwide. This opportunity gives wings to our dreams!"