Rebecca Hui

Rebecca is an entrepreneur, artist, and cartographer passionate about bridging cultures globally. She built Roots Studio over the last decade, a collective of future-forward creatives, grassroots community organizers, and technologists reimagining cultural preservation for indigenous and minority folk artists through IP licensing. Collections and partnerships include Patagonia, Chanel Foundation, Cartier Women’s Initiative, increasing artists’ portfolio incomes on average from 23% - 300% annually. Through her work, Rebecca has been recognized as a Vogue Business 100 Innovator, Forbes Under 30, Cartier Women's Initiative Fellow, and Echoing Green Fellow. Roots Studio was featured as a keynote at The Business of Fashion as the "Antidote to Cultural Appropriation," and their approach to creating economic prosperity through equitable approaches has also been featured in i-D, PBS , Stanford Social Innovation Review, Cultured, amongst others.

Previous to that, Rebecca has also designed mapping technologies for conservation, culture preservation, and disaster resiliency with partners such as UNESCO, the World Bank, and other UN agencies. For 2 years, she designed virtual dashboards for The Government of India for water planning throughout India. Rebecca started her journey as a Fulbright Scholar and National Geographic Explorer in India studying indigenous values around human-animal coexistence. In her free time, she likes to be off-grid water coloring landscapes and understanding quirky animals. She released her first children’s book, "Old Enough to Make a Difference," distributed through Abrams Books.