The toolbox provides you with advice on how to write a good business plan and other useful resources needed to set up your business.

Constantly adapting	Impressing by clarity	Convincing by facts
Business planning is an iterative and adaptive process that requires constant update and adjustment work	Not the quantity of analyses, but the clarity and preciseness of the pack are important	No hype, but factual statements. Enthusiasm will be generated by the investor realizing the opportunity on his own
Understandable even for non-experts	Consistent and concise	Optically compelling
Those who allocate investment resources rarely are technical experts for the technology used in the proposal	The storyline and all the facts presented must fit together and generate a well rounded impression	A clear, precise structure is a courtesy to those investing their time in reading the proposal

More advise in McKinsey's manual for entrepreneurs.

INTERVIEW

The Cartier Women’s Initiative Awards work closely with associations and non-profit organizations who share the same objective of encouraging women entrepreneurs. One of them is Paris Pionnères, the first incubator for women in France. Frédérique Clavel, President of Paris Pionnières, has answered our questions.

Frédérique Clavel, President of Paris Pionnières, the first incubator for women in France: Entrepreneurship has led me to open my mind, to risk, to be myself !