How To Apply ?

Applications for the 2011 edition of the Cartier Women's Initiative Awards will open on October 15, 2010 and end on March 15, 2011. All applications must be filled out online on this website.

Eligibility Criteria

The project to be considered for the Cartier Women’s Initiative Awards must be:

  • An original for-profit business creation, wholly conceived of by the team;
  • A completely new concept, meaning it cannot be a buy-back, off-shoot, or a subsidiary of an existing concept;
  • In the initial phase: the project has not been launched yet OR is still in the first stages of its development (no older than three years);
  • The main leadership position must be filled by a woman. A good command of English is required (both verbal and written);
  • All entrants must be aged 18 or the age of legal majority in their respective countries or states of citizenship, whichever is older, on the day of the application deadline March 15, 2011.

Evaluation Criteria

The projects are evaluated by the Jury in accordance with fixed criteria including but not limited to:

  • The creativity of the business concept: the degree of innovation shown by the overall business concept, is it an interesting and appealing approach to the problem?
  • The sustainability of the business: the financial potential, will the business be financially viable and successful?
  • The social and / or environmental impact: the effect on society of the business, in terms of jobs created or its effect on the immediate and broader environment.
  • The overall quality and clarity of the material presented.

Application Procedure

Step 1 - Read the data protection statement and the additional award rules.
Step 2 – Prepare the answers to the questions in the application form.

Step 3 – Complete the online application form in English available on this website during the submission period.

For advice on how to write a business plan, see McKinsey's Manual for Entrepreneurs.

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