Amy de Castro

Finalist 2014

Amy de Castro

SOUTH AFRICA
Bamboo Revolution
DESIGN
ENVIRONMENT
Designs and markets bamboo watches.

Bamboo Revolution was born out of a project Amy Castro completed for a postgrad degree in entrepreneurship at the University of Cape Town. Amy, 24, worked with a team of five other students who were inspired by the sustainability of bamboo. ‘We wanted to come up with a bamboo product that had the potential to become fashionable.’ After considering several ideas, the group decided to focus on bamboo watches.

They created a beautifully simple design, had the face and movement produced in China – ‘nobody makes watch movements in South Africa!’ – sourced the straps locally, assembled the watch themselves and launched it on campus in August 2012, selling 100 watches in the first five hours. Her postgrad completed, Amy was enthusiastic about transforming the project into a business. She made it her full-time concern and eventually bought out her partners to become sole owner of Bamboo Revolution in February 2013. Within two months, she was making a profit.

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