Cara Sayer

Finalist 2011

Cara Sayer

UNITED KINGDOM
Really Simple Ideas Ltd.
CONSUMER GOODS
RETAIL
Really Simple Ideas Ltd. develops and markets an innovative blackout blind, baby sleep-aid and high-grade sunscreen for prams and pushchairs.

Parents of newborns never seem to get enough sleep, but the average baby sleeps 15 to 18 hours a day, a quarter of which is naps. ‘Babies can be disturbed by the slightest change in temperature or light,’ says Cara Sayer, the 39 year-old founder of Really Simple Ideas Ltd., ‘then they wake up grumpy, and you can say goodbye to whatever you had been doing!’

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