Martina Hoffhaus

Finalist 2009

Martina Hoffhaus

GERMANY
LOHAS CompetenceCenter
CONSULTANCY
ENVIRONMENT
A consulting company that helps businesses target environmentally and socially conscious consumers.

Tired of the constraints of the corporate world, Martina Hoffhaus struck out on her own, founding the LOHAS CompetenceCenter (LCC) in 2008. This unique international network brings together communications, marketing and business development professionals with expertise in Lifestyle of Health and Sustainability (LOHAS). LOHAS is a fast-growing market segment of socially and environmentally conscious consumers in North America, Western Europe, Japan and Australia. LCC assists companies in developing innovative communications and marketing strategies to reach LOHAS consumers and promote sustainable consumption habits.

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