Rania Seddik

Rania Seddik

EGYPT
GebRaa for Egyptian Treasures
CONSUMER GOODS
DESIGN
GebRaa for Egyptian treasures markets fair-trade Egyptian handicrafts to link rural artisans with the global market.

Rania Seddik, 30, is on a mission to salvage Egypt’s treasures; while that might conjure up images of tombs full of gold and preciously wrapped mummies, Rania has something quite different in mind. ‘I don’t want Egypt’s traditional crafts to only be found in museums! We need to protect and transmit our skills, before it’s too late.’ Rania’s fears are not entirely unfounded. The souks of Cairo and Luxor are overflowing with precious boxes, copper coffee pots and shawls, but beware: many may well be made in China!

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