Sanne Scheffer

Finalist 2010

Sanne Scheffer

THE NETHERLANDS
Fairmiles
E-BUSINESS
ENVIRONMENT
Fairmiles offers real-time car-sharing via mobile applications to reduce traffic congestion and carbon emissions.

It’s a well-known preconception that being Dutch and cycling go almost hand in hand, a match made in heaven on flat reclaimed roads. Not necessarily, claims Sanne Scheffer, a 27 year-old Business Psychology graduate who soon found the daily 40-minute cycle commute to work in Amsterdam less than heavenly in the winter rain. A lack of convenient connections meant that public transport was not a viable solution for her either. ‘I’d be pedalling away and wondering why all the cars only ever have one person in them, so I set about finding a colleague to share the ride with. We got talking about why more people don’t share their cars, and our idea was born from there.’

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