Habib El/Al-Ass’aād

Habib El/Al-Ass’aād

United Arab Emirates
Founding Principal of Kx2 Resiliency Initiative
Coached finalist: 
Middle East & North Africa

Habib El/Al-Ass’aād stewards future as the instigator of Kₓ2™, a series of experimental endeavours in societal sustenance studies. He also intercedes as primary advisor and gentry to members of Emirati sovereign families - namely, Sheikha Latifa Mohammed espoused to HH Sheikh Hasher Al Maktoum of Dubai and Sheikha Wadima Al Qubaisi of Abu Dhabi - and contributes actively or formerly to boards of medical innovation firms, including Miraki in Harvard Square as ex-officio Managing Director, Canada’s Revitalife as interim COO, and Brighter of Sweden (NASDAQ:BRIG).

Previously, Habib held consultative sales/philanthropic tenures spanning 66 countries at Oracle, Motorola and GM, then entered the ethical venture scene. He established AFAQ for Strategic Investments as Executive Co-Director, the Oryx SIS development finance project as its upstart CEO, and Hub Dubai - the Gulf’s first legally licensed incubator - as Founding Partner/Maker, spreading the global Impact Hub changemaking acceleration network into Western Asia.

A 2002 AUS Pioneers award recipient by HH Sheikh Dr. Sultan Al-Qasimi, Ruler of Sharjah, he was among the participants in the first INSEAD Social Entrepreneurship Programme in Fontainebleau in 2006, and the first EDSF scholar outside the United States.

He has heritage from a Mediterranean U.N. D-2 family, and his domiciles have included California’s scenic Monterey and the populous deserts of Dubai, Riyadh, and Black Rock City.

"Right now, all my attention - and intention - is going towards sensemaking, given that change itself is changing… What was an idealistic push for genuine transformation has mainstreamed, spawning sophisticated greenwashing and astroturfing by those clinging behind. But from it, the new is bolstering stability through motion in tandem. Egoless communities are key to revival; brace yourselves for a decade of wei-ji (crisis = danger + OPPORTUNITY)".