Bobbi Mahlab

Bobbi Mahlab


Founder and Managing Director, Mahlab
Co-founder Mentor Walks Australia
NFP board member

South Asia & Oceania

Bobbi is the Managing Director of Mahlab, a content marketing agency she founded in 1997 that helps organisations tell their stories to customers.

With offices in Sydney and London, Mahlab has won numerous awards for the content programs it develops and produces for brands and associations.

In October 2016, Bobbi co-founded Mentor Walks Australia, a ‘speed mentoring’ program modelled on Mentor Walks Asia, where senior women walk and talk with aspiring female leaders for an hour, once a month. Mentor Walks is now in Sydney, Brisbane and Melbourne with plans to expand further. In less than a year, more than 350 mid-career women and 95 mentors have participated.

In 2015, Bobbi was selected by EY to participate in the Entrepreneurial Winning Women program, Asia-Pacific.

Bobbi has experience on many non-profit boards and is currently a member of the Sydney Women’s Fund Advisory Board and the Young Girls Refuge, an accommodation service for homeless teenage girls.

She is a former board member of Publishers Australia and has a special interest in and knowledge of the publishing and media industries and business.

An honors graduate of the University of Melbourne, Bobbi began her career in journalism, working as a newspaper reporter.

Bobbi is a past judge of the Australian Telstra Business Awards and the Telstra Businesswomen of the Year Awards.

She has two teenage sons and has lived in Melbourne, Canberra, New York and Sydney.

About Mahlab

Mahlab is a company of storytellers - writers, editors, content strategists, designers, videographers and producers - that help brands and associations tell their stories well.

With offices in Sydney and London, Mahlab works with global and domestic brands, helping them build loyal audiences through content that educates, informs and entertains. Whether it is creating a website for new dads or bringing the latest thinking and innovations to engineers, Mahlab is known for it’s journalism-led approach and ability to bring substance and depth to content and storytelling.

Content-rich websites, blogs, white papers, infographics, video, print magazines, and content monetization and audience development are just some of the things the company does.

A multi-award winning agency, Mahlab is a two-time global finalist for Content Marketing Agency of the Year in the prestigious USA Content Marketing Institute awards.