Leila Velez

Leila Velez


Founder and CEO of Beleza Natural

Latin America

Leila started the company from scratch, at the age of 19.

Recently selected by the World Economic Forum as a “Young Global Leader” (Davos - Switerzland)
Chosen as an Endeavor Entrepreneur by Endeavor Global (New York - USA) and a “Rising Talent” by the Women Global Forum (Deauville - France)
Awarded Female Entrepreneur of the year by Endeavor (San Francisco - EUA), “Business Women Award” by Veuve-Clicquot (Reims - France) and “Best Entrepreneur of the New Brazil” by Você SA Magazine (São Paulo - Brazil)
Strongly involved in innitiatives to promote gender parity and entrepreneurship - CEO Champions, Mulheres do Brasil, Winning Women (E&Y)
Guest speaker on entrepreneurship, innovation and base of the pyramid consumers in several Brazilian states, the United States, France, England, Portugal, Spain, Argentina, Chile and Uruguay
Board member of the Coca Cola Institute in Brazil, ETHOS Institute and Endeavor Brazil

About Beleza Natural

Beleza Natural is a chain of beauty Institutes and a cosmetics factory, specialised in curly hair treatments in Brazil. It currently has 4000 employees, 35 locations in 5 different states, a factory, 5 training centers and annual revenues of more than $100 million US Dollars.
More than products and services, Beleza Natural provides a full self-esteem experience for more than 130 thousand clients each month.