“There’s a ‘before and after’ Cartier,” said Gabriela, winner of the prestigious Cartier Women’s Initiative Awards in 2012.
Founder of Kirah Design, Gabriela today is a successful entrepreneur with a promising future. “We’re definitely in a ‘golden moment,” she explained. “The days when we were just scraping by are in the past – we are now reaping the benefits of our work, and have amazing prospects for growth.”
The core activity of the business, founded in 2008, has remained the same: transforming forest waste otherwise destined for incineration into decorative objects and artwork. Kirah Design works only with native Bolivian Rosewood, known locally as Morado. 40 artisans work for Gabriela making furniture, vases, sculpted bowls and other items.
“The Cartier Awards really accompany you every step of the way and give you momentum,” Gabriela said. “Thanks to their support, and to the contacts I have made with other women entrepreneurs, I have a much better understanding of how to grow a business.”