Application Process

Application Process

In this section, you will find everything you need to know about the Cartier Women’s Initiative Awards’ application process and selection process. Women entrepreneurs in the initial stages of development, in any country, of any nationality and operating in any industry are welcome to submit their application.

The call for applications for the 2018 edition of the Cartier Women's Initiative Awards is now open and will close on August 31, 2017 at 2:00PM (CET).



The Cartier Women's Initiative Awards is looking for committed female entrepreneurs heading initiatives with the potential to grow significantly in the years to come. It is a unique opportunity for early-phase women entrepreneurs to take their companies to the next level.

The 18 finalists, representing the top 3 projects from each of the 6 regions, will receive:
• One-to-one personalized business coaching prior to the Awards week
• Series of entrepreneurship workshops, knowledge sessions and networking events during the Awards week
• Media visibility
• A place on the INSEAD Social Entrepreneurship 6-Day Executive Programme (ISEP)
• Networking opportunities through the Cartier Awards community

First prize for the 6 laureates:
• US$ 100 000 in prize money
• One-to-one personalized business mentoring

Second prize for the 12 finalists:
• US$ 30 000 in prize money



To be considered for the Cartier Women's Initiative Awards, the project must be an original for-profit business creation in its initial phase (2 to 3 years old) led by a woman.
• The "for-profit" requirement: should be designed to generate revenues, non-profit project proposals not accepted
• The "originality" requirement: should be a new concept, wholly conceived by the founder or team, and not a copy or subsidiary of an existing business
• The "initial phase" requirement: should be in the first stages of its development (between 2-3 years)
• Main leadership position must be filled by a woman, good command of English required (both verbal and written)
• Legal entry age: 18 or the age of legal majority in country of citizenship (whichever is older) on the day of the application deadline



To apply to the Cartier Women's Initiative Awards, you only need to complete the online application form (see questions here). In the form, the supporting documentation listed below will be required from you:

• Resume
• Scanned copy of business registration
• Proof of patent (if applicable)
• Detailed financials

• Three additional attachments of your choice (logo, images of your product, press articles...)
These documents must be submitted as attachments along with your application form in the "Attachments" section and cannot be sent separately by e-mail.


Evaluation Criteria

The Jury evaluates the projects based on criteria of creativity, sustainability (potential for growth) and impact.
• The creativity criterion: degree of innovation shown by the overall business concept, uniqueness of the project on the market or country where it is being developed
• The sustainability criterion: financial impact of the business; revenue model, development strategy and other aspects indicating its chances of long-term success and future growth
• The impact criterion: effect of the business on society, in terms of jobs created or its effect on the immediate or broader environment
• The overall quality and clarity of the material presented

Selection Process

The selection process is divided into two rounds: the finalists' selection and the laureates' selection.

Round 1
The jury selects 18 finalists, the top three projects of each region (Latin America, North America, Europe, Sub-Saharan Africa, Middle East & North Africa, Asia-Pacific), on the basis of their application form in February 2017. They receive coaching from experienced businesspeople to move to the next round.

Round 2
The finalists are invited to the final round of the competition which includes submitting a detailed business plan and presenting their projects in front of the Jury during the Cartier Awards Week. Based on the quality of the plan and the persuasiveness of the verbal presentation, one Laureate for each of the six regions is selected. The announcement of the laureates takes place during the Awards Ceremony in Singapore on April 12th, 2017.