The Jury evaluates the projects based on criteria of creativity, sustainability (potential for growth) and impact.
• The creativity criterion: degree of innovation shown by the overall business concept, uniqueness of the project on the market or country where it is being developed
• The sustainability criterion: financial impact of the business; revenue model, development strategy and other aspects indicating its chances of long-term success and future growth
• The impact criterion: effect of the business on society, in terms of jobs created or its effect on the immediate or broader environment
• The overall quality and clarity of the material presented
The selection process is divided into two rounds: the finalists' selection and the laureates' selection.
The jury selects 18 finalists, the top three projects of each region (Latin America, North America, Europe, Sub-Saharan Africa, Middle East & North Africa, Asia-Pacific), on the basis of their application form in February 2017. They receive coaching from experienced businesspeople to move to the next round.
The finalists are invited to the final round of the competition which includes submitting a detailed business plan and presenting their projects in front of the Jury during the Cartier Awards Week. Based on the quality of the plan and the persuasiveness of the verbal presentation, one Laureate for each of the six regions is selected. The announcement of the laureates takes place during the Awards Ceremony in Singapore on April 12th, 2017.