Anisha Singh

Anisha Singh

INDIA

Founder & CEO, mydala.com

Jury President for South Asia & Oceania
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Anisha Singh is a noted entrepreneur, leading one of India’s largest marketing platforms for local services. She is also an international speaker on entrepreneurship and passionate about women’s rights and issues at the workplace.

South Asia & Oceania

Anisha Singh is the Founder and CEO of mydala.com. The company started under her leadership in 2009 and since then mydala has grown to become India’s largest local services marketing platform.

Anisha began her career with the Clinton administration in Capitol Hill, helping women entrepreneurs raise funding for innovative women-led businesses. She then joined Centra Software in Boston where she facilitated the setting up of e-learning ecosystems for Fortune 500 companies. After returning to India, she launched Kinis Software Solutions, which provides digital solutions for real estate companies in the US. mydala is her second company and has worked with more than 130,000 merchants and 38 million registered users across 209 cities. mydala leads the market with 200,000 transactions per day and 85% of the traffic comes from mobile channels.

She won the Zee TV Outstanding Young Entrepreneur 2016 and the e-INC / eTales Awards for e-Commerce Entrepreneur of the Year 2016.

She is a noted expert on entrepreneurship, women equality at the workplace and e-commerce, having spoken at international conferences like the Mobile World Congress, Wired, Tedx, the Boao Forum and Start-up India.

Anisha sits on the advisory council for the Kogod School of Business, American University, of which she is also an alumna. She is also a judge on the start-up reality show called Dropout Pvt Ltd. on MTV.

Her focus now is towards building a future where women’s success stories are accepted as the norm and not the exception. An active mentor and angel investor, she is currently planning operation Recast, an event that will provide a platform for shortlisted female entrepreneurs to pitch their business ideas to angel and venture capitalists.

Anisha holds a Master’s degree in political communication and MBA in Information Systems from American University, Washington DC.

ABOUT MYDALA

mydala was born with a simple mission in 2009 - to help users maximize value in things to do around them. For the last 8 years we have worked to make sure that we bring the best savings to our users from their local neighbourhood eateries and salons to the largest movie chains and online stores.

For the businesses that have been our partners since inception, our goal has been to provide them with marketing with little or no upfront costs. To date we’ve worked with over 165,000 merchants and have over 38 million registered users who come to mydala to search for the best deals around them. We’re across 209 cities in India.

mydala is also the largest mobile commerce platform in the country doing over 150,000 transactions per day with 90% of these from mobile platforms. mydala has partnered with most of the telecom providers like Vodafone, Idea & Tata DOCOMO by offering coupons to their users. These coupons are based on each users' dynamic usage pattern, location, mobile credit/bill and buying preferences. mydala’s back-end analytics enables telecom operators to understand their users better. mydala pioneered a USSD deals platform, to reach out to the users who don’t own smart-phone, especially in a country like India.