Juliano Seabra

Juliano Seabra


Innovation & New Business Director, TOTVS | President, Idexo


To empower people to use their full potential as entrepreneurs in a country where the word “entrepreneurship” didn’t even exist until 2006: this has been Juliano Seabra’s mission over the last 15 years in Brazil.

Latin America

Since May 2018, Juliano is the Innovation and New Business Director at TOTVS – the largest IT company in southern hemisphere – and President at the Institute of Exponential Ideas (Idexo), a pioneer initiative founded by TOTVS to foster innovation between startups and corporations.

As Managing Director of Endeavor Brazil – the biggest affiliate of the New-York based global non-profit that foster high impact entrepreneurship - from 2013 until 2018, Juliano has lead the organization to create a portfolio of 100+ entrepreneurs and to become the leader of public-private debate on how to support entrepreneurs to grow. Endeavor Entrepreneurs in Brazil create more than 30.000 jobs, with revenues of over USD 1.5 billion and a compound growth rate of 30% a year since 2014 – an oasis in a country with negative GDP growth during the same period of time.

Moreover, Endeavor improved its impact within the whole Brazilian entrepreneurship ecosystem by growing 10x since 2012 its outreach impact. Over 7.5 million entrepreneurs and wannabe entrepreneurs use Endeavor website as the main hub of learning and knowledge to scaleup their companies. This direct impact allowed Endeavor to become a main actor within Brazilian entrepreneurship ecosystem, leading the public debate on the main hurdles that make Brazil one of the most hostile business environments in the world. He also directly influenced public debate on entrepreneurship in Brazil in international forums such as Global Entrepreneurship Week, the World Economic Forum and the United Nations Conferece for Trade and Development.

In the past, Juliano has served as the head of Senac’s entrepreneurship center – one of the most innovative initiatives to foster entrepreneurship to higher education in Brazil, impacting thousands of students. He also served as Executive Director of Prospectiva Consulting – one of the most influential think tanks on business and policy in Brazil.

Juliano holds a bachelor degree in International Relations at Sao Paulo’s Catholic University and a Master in Public Policy and Government at Fundacao Getulio Vargas. He’s a cofounder at Agora! Movement, a non-partisan movement to foster new leadership in Brazilian public landscape. He’s married to Elisa, one of the best food photographer in the country, and father of Helena (4 years) and Antonio (1 year).