Margery Kraus

Margery Kraus

President and CEO of APCO Worldwide

Margery Kraus profile image
Europe

From one small Washington office to a multinational consulting firm

Margery Kraus, president and chief executive officer of APCO Worldwide, a global consulting firm headquartered in Washington, D.C., specializes in public affairs, communication and business consulting for major multinationals.

Ms. Kraus founded APCO in 1984 and has transformed it from a company with one small Washington office to a multinational consulting firm in major cities throughout the Americas, Europe, the Middle East, Africa and Asia. In September 2004 Ms. Kraus led a management buyout of her firm from Grey Global Group, making APCO one of the largest privately owned communication and public affairs firms in the world.

Fusing the best local experience with a global perspective: proven results

Throughout the years, her approach has been to fuse the best local experience with a global perspective, resulting in an international agency with a unique culture based on seamless teamwork. Ms. Kraus achievements have been recognized through a number of prestigious awards, including the Ernst & Young Entrepreneur Of The Year Award in the Services category in Greater Washington (2006), Washington PR Woman of the Year (2006), Matrix Award for Professional Achievement (D.C. Association for Women in Communications, 2006), Lifetime Achievement (PR News, 2005), PR Professional of the Year (PR Week, 2005), Best Entrepreneur-Service Businesses-up to 2,500 employees (Stevie Awards for Women Entrepreneurs, 2005), International PR Professional of the Year (PR Week, 2001), Businesswoman of the Year (ABC Washington, D.C. affiliate, 1998), Outstanding Woman in Business (WJLA Television, 1998), PR Professional of the Year (PR News, 1997), and Public Affairs All Star of the Year (Inside PR, 1996). Ms. Kraus was also named one of 25 Top Women Business Builders (Fast Company, 2005), one of 50 Most Powerful Women in PR (PR Week, 1998), one of 50 Women Who Mean Business (Washington Business Journal, 2004), Women of the Year by Washington Women in Public Relations (2006), and Ernst & Young Entrepreneur of the Year for Greater Washington (2006). In addition, APCO was named Agency of the Year (PR Week, 2006), European Consultancy of the Year (Public Affairs News, 2005 and 2006) and Public Affairs Agency of the Year (The Holmes Report, 2004).

A pioneer in corporate social responsibility

Ms. Kraus specializes in providing strategic counsel on issue-based communication, crisis management, market entry and corporate reputation across diverse industry groups. The range of her experience is reflected in APCO industry practice groups, which include aviation and aerospace, education, energy, environment, financial services, healthcare, manufacturing, telecommunications and transportation. Ms. Kraus has also pioneered one of the industry earliest practices in corporate responsibility and the development of public/private partnerships. Prior to starting APCO, Ms. Kraus assisted in the creation and development of
the Close Up Foundation, a multi-million dollar educational foundation sponsored in part by the United States Congress. Ms. Kraus continues to be involved with the foundation by serving on its board of directors.

Other activities

Ms. Kraus is active on other institutional and corporate boards and committees, including Northwestern Mutual Life (trustee); GML Limited (advisory board); the Catherine B. Reynolds Foundation (trustee); the Public Affairs Council (past chairman); the Institute for Public Relations (treasurer); the Council of Public Relations Firms; and the Eurasia Foundation. In addition, she serves as a trustee of American University and sits on the advisory board of the J.L. Kellogg Graduate School of Management at Northwestern University, as well as the steering committee of the school Center for Executive Women. She is a member of the Harvard University, JFK School of Government Women Leadership Board and an advisory board member of the Council on American Politics of the George Washington Graduate School of Political Management.

Publications and Education

Ms. Kraus has authored numerous articles in the field of public affairs management, corporate reputation and has been a guest lecturer throughout the world. She holds a Bachelor of Arts and Masters of Arts in Political Science and Public Law from the American University.